Getting Started with Selling on Depop

What is Depop?

Depop is a social e-commerce shopping app based in London but available to users worldwide. It allows individuals to buy and sell items, typically second-hand/vintage clothing. It also allows for other items, but a list of the prohibited items can be viewed from Depop's help article. According to their Wikipedia page, their user base was ~30 million in 2021.

Why Sell on Depop?

It provides a familiar and efficient user interface combined with the usage of an algorithm to show potential buyers the fashion and styles that they're interested. Combined with the usage of detailed listings and good photography, the app is highly optimized in showcasing the right products to the right audience.

How to Get Started in 3 Easy Steps:

1. Sign Up: Download the Depop app from Apple's App Store or Google Play Store and create an account.
2. Set Up Your Shop Profile: Fill out your profile, including a catchy bio and profile picture, to introduce yourself to potential buyers.
3. List Your Items: Take high-quality photos of the items you want to sell and create detailed listings with descriptions of the items sizing/condition, and anything a buyer may want to know.

Key Features of Depop:

- Suggested For You: Based off what products you like, Depop will try to show you things that match your interests.
- Explore Page: Discover trending items and shop from a curated selection of listings.
- Search Functionality: Easily find specific items or brands using keywords or filters.
- Direct Messaging: Communicate with buyers and sellers directly within the app to ask questions or negotiate prices.
- Seller Protection: Depop provides seller protection against fraudulent transactions to ensure a safe selling experience.

Tips for Success on Depop:

- In Demand vs. Curated Style: Choose whether you want to follow current trends, or provide a one-stop shop for a certain aesthetic. Pros and cons come with both that will be discussed in the respective articles.
- Provide Excellent Customer Service: Respond promptly to inquiries and resolve any issues with orders professionally.
- Stay Consistent: Regularly update your shop with new listings and engage with your followers to keep them interested.
- Price Competitively: Research similar items on Depop to determine fair prices for your listings.
- Utilize Hashtags: Use relevant hashtags in your listings to increase their visibility and reach on the platform.